How did Q1 shake out for Amazon Ads? We've got the data. PODEAN 's Global Amazon
By Joe Shelerud · April 22, 2026 · Curated by George's Blog
How did Q1 shake out for Amazon Ads? We've got the data.
PODEAN's Global Amazon Media Report Q1 2026 is out now. This quarter's highlights from 100+ clients across 12 global markets:
- Record Q1 spend and clicks on Sponsored Ads
- Global CPC dropped 4% from Q4, while conversion rates improved
- Brazil is quietly becoming one of the most efficient markets on Amazon
- A wave of new Amazon Ads products: Sponsored Prompts, MCP server, podcast DSP, shoppable TV
The full report is free to download here: https://lnkd.in/g8Sy8wj8