Quick clip from my chat with Steven O'Reilly in the Amazon Ads Content Studio at
By Joeshelerud · October 10, 2026 · Curated by George's Blog
Quick clip from my chat with Steven O'Reilly in the Amazon Ads Content Studio at unBoxed.
I've been advertising on Amazon since 2017 and early on, AI was mostly keyword recommendations and some help with setup. What Amazon Ads showed this year goes a lot further.
They're bringing the ads console and DSP together and are rolling out Amazon Ads Agent. Steve walked me through full-funnel campaigns where you set your goal, pick your product and creative, set a budget and go. DVA+ does the same thing across display, video and audio.
For nerds like me, having all the individual ad products has been great. Being able to stitch them into one strategy and actually execute it without a ton of setup is pretty cool. It would've been a beautiful day if I'd had this back when I was growing my own brand.
Full interview is coming soon. We get into whether AI campaigns are really a black box and how much control you keep. I also made Steve pick his favorite launch even though he's not supposed to have one.
Thanks again Steve and the Amazon Ads team!
#unBoxed2026 #AmazonAds