Day one of unBoxed is in the books, and it was a great one! Got to sit down with
By Joe Shelerud · October 1, 2026 · Curated by George's Blog
Day one of unBoxed is in the books, and it was a great one!
Got to sit down with Steven O'Reilly, Director of Product Marketing at Amazon Ads, in the Amazon Ads Content Studio to talk about where AI in advertising is actually headed.
A few things we covered:
• Updates on the new features Amazon Ads has released
• How AI in advertising has progressed over the last couple of years, and what people still misread about it
• Which Amazon Ads AI tools advertisers are overestimating, and which ones they're underusing
• What changes for brand discovery when Alexa is doing the shopping
• Where AI is moving the needle on profitability vs. just automating busywork
Appreciate you making the time, Steve. And thanks to Sai Mun Foo and the Amazon Ads team for making it happen.
More to come, including the full conversation!
#unBoxed2026 #AmazonAds