For the first time in several years, I’m not at Prosper Show this week. Honestly
By Joe Shelerud · March 13, 2026 · Curated by George's Blog
For the first time in several years, I’m not at Prosper Show this week.
Honestly, it feels a little strange.
But March is packed with client travel and meetings, and the dates just didn’t line up. And on top of that, we’ve been in the middle of a pretty big transition lately.
Which makes it kind of wild to think that Matt Wiklund and I launched our first website for Ad Advance (then called Lake State Consulting) at Prosper in 2019. We’ve attended every year since.
One of my favorite memories was Prosper 2022, when we brought the entire Ad Advance team and rented a limo. A little over the top? Maybe. But it is a great reminder of how special those early team trips were.
Prosper was one of the first industry events we ever prioritized, and it played a big role in helping us build relationships across the Amazon ecosystem.
It’s been fun following along with everyone’s posts this week. Where is everyone headed next? Hopefully I’ll catch up with some of you in May at Amazon Upfronts!