Building an agency isn’t about personally mastering the services you sell. Over
By Laura Meyer · March 5, 2026 · Curated by George's Blog
Building an agency isn’t about personally mastering the services you sell. Over time, I’ve realized it’s really about rallying exceptional people around a shared vision and staying connected to great talent long before there’s a formal role to offer.
I’m incredibly excited to welcome Kate Greubel as Envision Horizons’ new VP of Advertising.
What makes this hire meaningful to me is the way it came together. I was introduced to Kate through a mutual industry friend (you know who you are and thank you), and while there wasn’t an immediate opportunity at the time, we made a point to stay in touch. We checked in periodically and kept the relationship warm without forcing anything.
The best networking isn’t transactional. It’s about building real relationships, staying top of mind in an authentic way, and trusting that the right timing matters just as much as the right resume.
Kate spent seven years at Flywheel, advising Forbes 100 brands on retail media strategy. Most recently, she was VP of Self-Serve Media at Perpetua, where she was at the center of marketplace advertising innovation. Earlier in her career, she built her foundation in strategy and media at Deloitte and Omnicom, where she led retail display investment for P&G."
Beyond the credentials, what stood out to me was alignment in how we think about retail media, technology, and the agency culture we want to build and believe is possible. As we continue advancing our own technology and scaling our advertising practice, Kate brings both enterprise-level experience and hands-on platform expertise that will directly benefit our clients.
This is a reminder that meaningful growth often happens quietly in the background, through conversations, shared perspective, and consistent follow-up. Networking isn’t about collecting business cards; it’s about investing in relationships and recognizing when the moment is right to build something bigger together.
You can read the full press release here: https://lnkd.in/eBtU4EiZ