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By Prem Gupta · July 29, 2025 · Curated by George's Blog
Custom analytics dashboards can simplify your whole reporting process with multiple dashboards that update in real time. You have multiple options to compare the performance based on custom date range, YOY comparisons, year, quarter, month, or week-wise comparisons across data.
You can filter the performance at ASIN level, brand level, or fulfillment level. It can streamline your whole operational metrics and visuals inside Seller Central in more detail and might help you in minimizing the cost of third-party dashboards.
Below is the example of the endless possibilities. You can create a dashboard that can give you device and channel insights where you can compare ASIN performance at device level and what changes from previous years to this year, and analyze the trend and accordingly change your ads strategies. Suppose you found that mobile app user percentage is going down, then you can nudge your creative team to focus more on improving the mobile-sized creative at each ASIN level. You can also understand the CVR at each ASIN and make strategies accordingly.
You can create an ASIN-level deep dive dashboard which covers GMS, search funnel, search query etc. performances. You can check CVR at each ASIN level and compare that with YOY performance. Apart from that, in one dashboard, you can check the complete ASIN history from health to defect rates etc.
The biggest one will be inventory and fulfillment-related dashboard which can organize the whole inventory management, from where you can make your inventory-related decisions.
Currently, a few metrics are not showing as it is in beta stage. Amazon is going to add a few more new metrics to make it more useful.
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