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By Prem Gupta · October 7, 2025 · Curated by George's Blog
As we enter Q4, it is critical to track the performance and journey of each product in your catalog. Whether or not you are using 3P software in 2025 doesn’t matter as much. What does matter are the updates to Amazon’s Business Reports this year, which now allow you to dive deeper into ASIN-level performance, set up performance alerts, and review product metrics in the Product Performance Spotlight dashboards.
These dashboards inside Seller Central can be a game-changer. Start by using the ASIN performance deep dive, where you can identify both your top and bottom-performing products and compare across multiple timelines.
The Product Performance Spotlight dashboard itself is highly informative. You can drill into each metric, and Amazon recently announced that it will soon include advertising data as well. The download option is also valuable, providing day-by-day performance at the product level across all business report metrics.
Performance alerts can be a very strategic tool for sellers. Many sellers struggle to win the Buy Box on certain products. With alerts, you can create custom daily conditions. For example, set a rule to get notified whenever your Featured Offer % drops below 98%, allowing you to react quickly and address the issue.
Using these dashboards and alerts can give you a significant competitive edge in Q4. If you aren’t leveraging them yet, now is the time to start.
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