(3) Search | LinkedIn
By Elizabeth Greene · July 29, 2025 · Curated by George's Blog
FUN FACT:
A sudden drop in keyword sales might not be your fault. 😲
Yep, you heard that right.
Here’s what might really be happening (and what to do about it):
Sales = Traffic × Conversion
If your keyword tanks, ask yourself:
1️⃣ Did the traffic disappear?
2️⃣ Or did the conversion rate crash?
If it’s traffic:
Check impressions & clicks — they tell the real story.
That keyword might’ve dropped from Amazon’s suggested search..
Even exact match?
Plural versions & minor tweaks matter
If it’s conversion:
Has your unit session percentage dipped?
Are competitors suddenly throwing coupons & price drops at shoppers like it’s Black Friday?
Maybe your ad placement shifted from top of search to a sad little product page corner 😞
Pro tip:
Pinpoint the exact moment performance changed.
Then investigate
what changed in your traffic OR conversion after that?
Lowering your price without knowing why sales dropped is like giving out discounts at a party no one's attending.
Be the data detective your brand needs.
or let me help you uncover what the numbers aren’t saying.
Click my profile and book an appointment. 😉
#AmazonPPC #AmazonSeller #AmazonAds