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By Elizabeth Greene · July 29, 2025 · Curated by George's Blog
Launching a supplement on Amazon?
You’ve picked one of the hardest categories to win in.
Fierce competition.
Sky-high CPCs.
Margins that punish every mistake.
Most brands treat it like a gamble.
We don’t.
We build launch strategies like they’re under a microscope. Because they have to be.
Here’s what that looks like:
✅ Know exactly where your product fits — and where it doesn’t
✅ Don’t chase broad terms — pick a tight, high-intent keyword set
✅ Prioritize Sponsored Products — you need control, not noise
✅ Start small, adjust fast, double down on what works
This category doesn’t forgive bloated campaigns or slow reactions.
What works?
Precision. Speed. And knowing your numbers.
You don’t need to outspend...
you need to out-execute.
Find this helpful?
Send it to a friend in the supplement space who’s gearing up for a launch.
It might save them a few thousand in wasted ad spend.
#AmazonPPC #AmazonAdvertising #LaunchStrategy #AmazonSeller #SupplementLaunch