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By Elizabeth Greene · August 18, 2025 · Curated by George's Blog
So… Amazon dropped a little nugget you might have missed.Sellers can now offer Prime Exclusive Deals anytime during the year, not just during events like Prime Day.Sounds great in theory, right? More flexibility, more sales opportunities.But before you start scheduling a deal every other week, here’s what to think about:Customer Perception – If your product is “on sale” all the time, it stops feeling special. Your deal becomes the new normal.Profit Margins – Discounts eat into margins. Sure, more sales feel good, but if your profits disappear, what’s the point?Timing & Strategy – Just because you can run a deal anytime doesn’t mean you should. Use them strategically around product launches, seasonal spikes, or when you want to clear inventory.The move is a double-edged sword. Amazon’s giving sellers more control… but it’s also another lever you can pull yourself into the ground if you’re not careful.What’s your take? Would you spread out deals year-round or keep them for big shopping events?hashtag#AmazonUpdate hashtag#AmazonPPC hashtag#AmazonSeller hashtag#AmazonAds