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By Prem Gupta · September 17, 2025 · Curated by George's Blog
Amazon has added a new A+ content type called Shoppable Collections, which appears in the Brand Story placement. You can display either the Brand Story or Shoppable Collections, but both cannot be combined.
Brands can create interactive shopping experiences with tagged images/videos, themed product collections, and direct links to their Brand Store.
Shoppable Collections will display in place of the Brand Story if present. If fewer than 5 collection cards have content, the entire section will be hidden to maintain a high customer experience standard.
This feature is currently in beta and not available to everyone yet.
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