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By Pratyay Amrit · February 18, 2025 · Curated by George's Blog
🚀 Amazon’s New "Unspent Campaign Budget Sharing" – Is It Worth Using?Amazon recently introduced a beta feature that automatically redistributes unspent daily budgets within a portfolio. Sounds like a great way to maximize ad spend, right? Well… not so fast.How It WorksIf a campaign in your portfolio doesn’t fully spend its budget, the leftover amount can be allocated to another campaign that has hit its daily cap.Example:📌 Campaign 1 – Budget: $50 | Spent: $20 → $30 unspent📌 Campaign 2 – Budget: $50 | Spent: $40 → $10 unspent📌 Campaign 3 – Budget: $50 | Spent: $50 → Fully spentThat’s $40 unspent from Campaigns 1 & 2. The next day, if Campaign 3 is performing well and reaches its $50 cap, it can tap into this $40 for more clicks and impressions. This redistribution resets at the start of a new month.But Is It Right for You?🔸 Not Ideal for Small Portfolios – If you have just a few campaigns, this feature may not add much value and could complicate budget control.🔸 Unbalanced Performance – Some campaigns focus on long-term growth or testing. Allowing Amazon to shift the budget around could limit their exposure and impact your overall strategy.🔸 Risk of Overspending – Since campaigns can spend up to 100% more than their daily budget, you might end up with unexpected ad costs if not monitored properly.Who Benefits Most?✔️ Large advertisers running multiple high-performing campaigns with stable ACOS.❌ Small/medium sellers or those running test campaigns—this could lead to wasted spends and performance fluctuations.Final ThoughtsWhile this feature could help maximize ad spend, manual budget control and strategic optimization are still the best ways to ensure efficient ad performance.💬 Have you tested this yet? Does it improve performance or create more challenges? Drop your thoughts below! 👇hashtag#amazon hashtag#amazonppc hashtag#amazonads hashtag#amazonmarketing hashtag#amazonseller