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By Pratyay Amrit ยท February 25, 2025 ยท Curated by George's Blog
๐ ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐. ๐๐ณ๐๐ฒ๐ฟ: ๐ง๐ต๐ฒ ๐๐บ๐ฝ๐ฎ๐ฐ๐ ๐ผ๐ณ ๐๐ผ๐๐ ๐๐ผ๐ป๐๐ฟ๐ผ๐น ๐ผ๐ปย ๐ฆ๐ ๐๐ฎ๐ป๐ป๐ฒ๐ฟ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ฏRecently, I launched two Sponsored Brands banner campaigns to test new creatives and analyze their performance. Initially, I ran these campaigns without cost control, manually setting and optimizing bids.In the second week, I decided to experiment with Amazonโs Cost Control feature, aiming to keep the CPC near or slightly above the suggested desired value.๐ก ๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐๐?After enabling Cost Control, the new banner campaigns showed significant improvement across key performance metrics:๐น Lower ACOS๐น Higher ROAS๐น Increased Orders๐น Improved CPC & CTR๐ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐๐ฟ๐ฒ๐ฎ๐ธ๐ฑ๐ผ๐๐ป ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ & ๐๐ณ๐๐ฒ๐ฟ ๐๐ผ๐๐ ๐๐ผ๐ป๐๐ฟ๐ผ๐น:๐ด ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ (๐๐ฒ๐ฏ ๐ญ๐ญ - ๐๐ฒ๐ฏ ๐ญ๐ณ, ๐ฎ๐ฌ๐ฎ๐ฑ):๐ CTR: 0.38% - 0.65%๐ CPC: ยฃ1.66 - ยฃ1.44๐ Orders: 7 & 4๐ ACOS: 122.48% & 209.70%๐ ROAS: 0.82 & 0.48๐ข ๐๐ณ๐๐ฒ๐ฟ (๐๐ฒ๐ฏ ๐ญ๐ด - ๐๐ฒ๐ฏ ๐ฎ๐ฐ, ๐ฎ๐ฌ๐ฎ๐ฑ)๐ CTR: 0.60% - 0.57%๐ CPC: ยฃ1.08 - ยฃ1.14๐ Orders: 14 & 10๐ ACOS: 51.44% & 80.68%๐ ROAS: 1.94 & 1.24The difference between the two weeks was clear! Lower ad spend, better efficiency, and increased conversions.Have you tested Cost Control on your campaigns? Drop your thoughts & experiences in the comments! โฌ๏ธhashtag#amazonseller hashtag#amazonads hashtag#amazonppc hashtag#amazon hashtag#amzonmarketing