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By Pratyay Amrit · September 1, 2025 · Curated by George's Blog
In March 2025, we took over an Amazon account (UK Marketplace) with an ACoS of 53%. Profitability was under pressure, and the brand was relying heavily on ad spend without sustainable growth.
Through a structured optimization strategy, we focused on three key levers:
· Campaign restructuring and bid optimization
· Shifting budgets towards high-performing keywords and placements
· Strengthening organic contribution alongside PPC efficiency
The results over the next four months:
· ACoS reduced from 53% in March to 37% by July
· Sales grew from £53,384 to £88,265 (65% growth)
· Organic contribution strengthened, lowering TACoS from 28.3% to 20.2%
· Conversion rate improved from 22% to 30%+
This case shows that with the right strategy, Amazon advertising can simultaneously improve efficiency and accelerate growth.
#amazonppc #amazonads #amazonmarketing. #amazon #casestudy