Scott Needham (@itsScottNeedham) / X

By Scott Needham · July 22, 2025 · Curated by George's Blog

There are a lot of prime day narratives going around.

Was it about tariffs? Projections? China? TikTok shop?

They are all wrong.

What’s prime day really about?

Headphones

Here's what the subcategory looks like:

Top Brands by Amazon Revenue:

Apple – $191.8M | 13.3% share

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