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By Scott Needham · September 25, 2025 · Curated by George's Blog
Amazon Sellers don't care about SEO.
Maybe they do, but they don't pay agencies for SEO, that's for sure.
Steven Pope has been promoting SEO for years. But even after all of that, no one hires his agency for SEO.
But... here are the three questions they do ask him.
"Can you grow my account?"
"Can you manage my ads?"
"Can you solve my problems?"
This is what sellers and brands actually pay for. They want growth. SEO is maybe a way to get there, but to them that's means to an end.
SEO isn't sexy. But it's worked for the last 10 years.
Why don't they care about SEO? Is it too nerdy? Is it tedious?
Probably both.