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By Scott Needham · September 19, 2025 · Curated by George's Blog

How can we have the Seller Cafe experience every day of the year?

I just got back from Amazon's Accelerate. I have a sizeable issue. About $500k of inventory is sidelined. No great response from Amazon in the multiple seller support tickets. No clarity after months of effort.

It's the one issue that will define my year of seller support.

The Seller Cafe agent, Paul from Minnesota, identified the problem and recognized what was holding this product back. He escalated internally. He sat and learned the nuance from me.

But why do I have to fly to Seattle to get this done?

How do we get this experience every day of the year?

I hope someone at Amazon is thinking about it. Because this was a 10/10 experience... I mean, they were offering Milk Tea on tap. And Taro is the best flavor.

So clearly, they cared today.

Should Amazon have a road show? Hit the top cities once a year?

It was worth the ticket to Accelerate alone. I hope that important marketplace issues don't get ignored by the normal seller.

I often hear about executive escalations resolving issues. That can't be the norm.

What an Amazing conference. It's now the number one show of the year for me. Thanks to everyone who made it possible. See you next year!

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