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By Joe Shelerud · August 7, 2025 · Curated by George's Blog
Can SMBs run full-funnel strategies on Amazon? Yes. And increasingly, they need to.
Small and mid-sized brands used to win by focusing on efficiency and lower-funnel tactics. But now, success means understanding the entire shopping journey and using that insight to optimize every stage.
If there’s one AMC report I’d recommend for SMBs, it’s Path to Conversion.
The ad console shows top conversion paths, but AMC goes further. With the right naming conventions, you can break results down by strategy (category targeting, brand defense, upper vs. lower funnel) and tie them to key metrics like NTB sales, CVR, and path frequency.
This unlocks:
- Smarter budget allocation
- Clearer investment decisions
- A better grasp of how often customers need to engage before converting
Access has been the biggest barrier. AMC was built for enterprise teams with technical resources.
That’s why we built Streamline Insights: to make AMC-level data accessible to every advertiser.
Advanced insights shouldn’t be reserved for big brands. With the right tools, SMBs can go full-funnel too.