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By Joe Shelerud · November 11, 2025 · Curated by George's Blog
Keynote for Amazon Ads unBoxed just wrapped up and AI is now embedded in nearly every workflow.
A few key announcements:
- Campaign Manager, which unifies Sponsored Ads and DSP into one central workspace
- Full-Funnel Campaigns, powered by AI
- Ads Agent, simplifying how we generate insights and audiences through natural-language prompts - including helping with AMC skills
- Sponsored Products Video, a new ad type
For a deeper dive into everything announced, check out Maarja Hewitt's more detailed round-up.
Enjoyed catching up with Ritu Java ahead of the keynote and now into a full day of meetings, sessions, and podcast recordings!