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By Joe Shelerud · October 16, 2025 · Curated by George's Blog
We saw our best Prime Big Deal Days yet.
Results varied by client, as expected. Some had record-breaking days while others saw smaller gains over a typical day. But overall, our clients experienced strong lifts across the board.
To benchmark 2025 against past Prime Big Deal Days, we compared event performance to the two-week average leading up to the event. This gave us a clear view of how much lift the event delivered.
Looking at Sponsored Products data, impressions roughly doubled during the event - a trend we’ve seen in past years. What stood out this time was sales, which jumped 2.6x compared to the two-week average leading up to the event.
The key driver? A 54% increase in Average Order Value. Shoppers were spending more per order.
This was the largest AOV jump we’ve seen across any major event - including Prime Day, Black Friday, or Cyber Monday.
A few factors could be at play, but whatever the reason, it had a significant impact on performance this year.
Of course, this event is just the beginning of the holiday shopping marathon. Now to keep the momentum going by digging into what worked, refining what didn’t, and using that data to fuel retargeting and strategy through the rest of Q4!