Search | LinkedIn
By Joe Shelerud · November 10, 2025 · Curated by George's Blog
What does OpenAI’s new partnership with AWS mean for advertising?
On the surface, it’s a clear win for Amazon: OpenAI gains access to AWS’s massive infrastructure to power and scale AI systems, including the next generations of ChatGPT.
It’s worth noting that this news comes during a difficult week for many at Amazon as layoffs ripple through the company. Amid that tough news, this major development could signal where Amazon is headed next.
AI is moving into commerce in a meaningful way. OpenAI’s recently introduced Agentic Commerce Protocol lets buyers, their AI agents, and businesses complete purchases directly through ChatGPT. Walmart and Etsy are already participating.
Amazon has been slower than some competitors to explore AI-driven commerce… but this partnership could be a turning point.