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By Max Sigurdson-Scott · September 23, 2024 · Curated by George's Blog
Massive Amazon Hack & Tip List - Day 255/365📝 By 2025, one-fifth of all Americans will be 65 or older. Think about that for a moment. A whole generation that’s aging—and bringing with them a new set of needs and expectations. Most importantly, a large chunk of this aging population are entitled Baby Boomers (and their progressively worse eyesight). Here's the cold hard truth: If they can’t easily read your product packaging or Amazon images (main or A+), they simply won’t buy.This is a generation that has spent their lives making themselves heard, and now they feel entitled to clear, accessible information. That means larger text, bolder visuals, and straightforward communication. They’ve earned their place as one of the wealthiest consumer groups, and they expect products to meet them where they are. So, what does this mean for your business? It’s time to take a hard look at your product images, packaging, and listings. Make sure the text is large enough to read...• A minimum of 13pt font, • the colors MUST contrast well, • and the information must be clear. Action step: Take a look at your main images or packaging on mobile. Is it too small to read? Show it to your grandparents. Do they understand what you're selling?Did this help?Let me know with an instant repost! ♻️See you back here tomorrow at 10 EST for the next one (I post at the same time every day)--hashtag#amazonfba hashtag#amazonfbaseller hashtag#amazonseller