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By Max Sigurdson-Scott · July 1, 2025 · Curated by George's Blog
Beautiful listings, broke sellers: Amazon isn't a design contest, okay?
My A+ was clean. My photos were professional. My bullets were tight.
So why wasn't I selling?
Turns out I was talking to the wrong person. Showing the right product to the wrong buyer. Saying all the right things to someone who didn’t care (and the wrong things to those who did).
Most sellers are obsessing over polish. Photos. Copy. Infographics.
Cool... those matter. But not if your offer sucks. Not if your audience is misaligned.
Not if you’re optimizing for keywords or creative that lead to non-buyers.
Here’s what actually drives sales:
40% audience, 40% offer, 20% creative.
A so-so listing with a tuned offer to a ready buyer will outperform my perfect listing every time.
Like Richard Sears said:
“I can write the ad on a paper bag in crayon, but if it’s the right offer to the right person at the right time... it sells.”
So what can you do to make sure you're targeting the right people with your content?
• Run a purchase barrier test
• Analyze reviews from your top 10 competitors in bulk using ChatGPT
• A/B test main and secondary images more than once every 5 years
• Explore Google Trends and see what people actually care about.