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By Max Sigurdson-Scott · August 11, 2025 · Curated by George's Blog
Stop yelling at your customers. I mean stop YELLING!
I honestly never thought about ALL CAPS being an issue in your images until I talked to my friend Oliver Bradley. He’s obsessed with friction, clarity, conversion rate, and making images accessible to everyone.
Here's why using ALL CAPS in your images & packaging sucks:
When we read, we don’t go letter by letter. Our brains recognize word shapes. These shapes are made by a mix of tall letters like b and h, short ones like a and e, and letters that drop below the line like g and y.
That’s how reading stays fast. We’re pattern matching.
But when you type in ALL CAPS, every letter becomes the same height. You lose the shape. You flatten the word into a block. Every word becomes a rectangle. No visual contrast. No cues for the brain to scan.
(As an aside, I had a science teacher in high school who wrote notes on an overhead projector ALL IN CAPS ALL THE TIME. I guess that's why it was so hard for me to concentrate? 😅)
...Anyway...
So what happens?
• Reading slows down
• Understanding drops
• Mental effort goes up
And your conversion rate takes a hit.
This isn’t just an aesthetic choice. It’s backed by research. Reading all-caps slows you down by up to 20 percent. It increases fatigue. It reduces comprehension. Especially on mobile, where shoppers are scrolling at speed.
If your key info is buried in a hard-to-read wall of text, no one’s reading it. They’re skipping you.
I just posted three examples of this. Great products. Great ideas. But the text design is killing their click-through rate. If you're doing this on your own packaging or image overlays, fix it now.
Use sentence case. Use line breaks. Make it scannable.
And if you want to get your conversion leaks caught before they go live, talk to Oliver. He sees stuff most people miss.