Are younger consumers really not interested in legacy brands, or do they just no
By Carinamcleod · November 11, 2026 · Curated by George's Blog
Are younger consumers really not interested in legacy brands, or do they just not know them well enough?
As we keep launching established brands on TikTok Shop at eCommerce Nurse, I found this interesting. Michael Kors has joined TikTok Shop, and its CEO admitted that many Gen Z consumers barely knew who they were.
We often see this with the brands we work with. They have been around for years, have loyal customers, and are well known to certain generations, but now they're looking for ways to reach a younger audience.
It is easy to assume younger consumers aren't interested in your brand, when they may just not have heard of you.
Some of our clients' products that have traditionally appealed to an older audience are now getting attention from younger consumers through TikTok Shop and creator content, and, better still, are making sales to a new audience.
#TikTokShop #SocialCommerce #eCommerce
Read the article: https://lnkd.in/eA_Ey3ZD