Who's next? Things are are moving fast! A couple of weeks ago it was Boots, and
By Carinamcleod · October 9, 2026 · Curated by George's Blog
Who's next?
Things are are moving fast! A couple of weeks ago it was Boots, and now Currys!
People ask me is TikTok Shop going to be bigger than Amazon? Whilst I don't have a crystal ball, the fascinating part for me is that very large retailers are going on TikTok Shop, which we don't see on Amazon!
But, the biggest question here, will they be pushing their own brands or all products? If all products, how will they make that profitable or will they be knocking on the brand's door for a marketing contribution?