Your Amazon sales are growing. So why isn't your profit? A bestselling SKU isn't
By Carinamcleod · October 22, 2026 · Curated by George's Blog
Your Amazon sales are growing. So why isn't your profit?
A bestselling SKU isn't necessarily your most profitable. Distribution decisions, price competition, and promotions at other retailers can erode margins, even as revenue grows.
And sometimes lower profitability is a deliberate investment in growth.
In this week's newsletter, I explore the commercial decisions behind profitable Amazon growth, and why understanding your product mix matters just as much as increasing sales.