Big CPG is buying wellness! What does that mean for retail media? In this editio
By Donbrett · November 9, 2026 · Curated by George's Blog
Big CPG is buying wellness! What does that mean for retail media?
In this edition of The Retail Media View, we break down the wellness acquisition deals ... what established digital demand tells us ... and what new ownership could mean for retail media plans.
We also feature key insights from Andrew Lipsman of Media, Ads + Commerce, Melissa Burdick of Pacvue and Sherry Smith of Criteo.
Question to consider before your 2027 plan is set: Are we using retail media to build lasting demand, or only to defend against the brands that just got bought??
Full edition below 👇🏼
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The CPG View (podcast)
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The Retail Media View (newsletter)
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#ecommerce #digital #omnichannel #strategy #cpg #retailmedia #wellness #leadership