8 of the world's 10 largest CPG companies use the platform my friend Jehan Hamed
By Donbrett · November 5, 2026 · Curated by George's Blog
8 of the world's 10 largest CPG companies use the platform my friend Jehan Hamedi built. This week ADWEEK named him to its 2026 Innovator 50.
Jehan has been on The CPG View three times, starting in early 2023, and most recently in September. He also sits on the Founding Council of The Executive Briefing ... so this one is personal for me 😄.
The Big Question:
Can you know how a product image will perform before it ever goes live?
By the Numbers:
1️⃣ 50 leaders named across agencies, brands, tech firms and media companies
2️⃣ 8 of the world's 10 largest CPG companies use Vizit
3️⃣ 95% of products analyzed by Vizit's AI see measurable gains in conversion, units sold or revenue
4️⃣ 5,000+ product categories covered by Vizit Spark, its generative AI engine for ecommerce visuals
5️⃣ 47 U.S. patents in Jehan's name (I know, 47!!)
ADWEEK credits Jehan with creating a category he calls Perceptual AI, technology that predicts how shoppers respond to product imagery.
It's built on millions of purchase decisions and billions of visual data points, with longtime partners like Mars, L'Oreal and Colgate-Palmolive.
Also great to see Melissa Burdick, Co-founder and President of Pacvue and a fellow Founding Council member, on the same list (Birds of a Feather ...)
What I'd Do:
1. Stop guessing on images. If you can test how shoppers respond before launch, do it.
2. Look past the hero image. Every image in the set has a job, so score all of them.
3. Tie content to sales. Measure image changes against conversion, units and revenue, not likes.
4. Celebrate your people out loud. Jehan said it best in his own post: nobody gets anywhere on their own.
Final Thought:
The digital shelf rewards brands that treat images as performance, not decoration. Jehan saw that early and kept building. Congrats, my friend ... well deserved.
Read the full list:
https://lnkd.in/eYpgEqmc
Ways to Reach Us:
Pattern (global eCommerce accelerator)
The CPG View (podcast)
The Retail eCommerce Club (community)
The Retail Media View (newsletter)
Subscribe to The Executive Briefing
https://lnkd.in/e42P2iGD
#ecommerce #digital #omnichannel #strategy #cpg #amazon #marketplaces #leadership