Out Now, “The New CMO Playbook: Winning Beyond the Funnel” on The CPG View featu
By Donbrett · September 29, 2026 · Curated by George's Blog
Out Now, “The New CMO Playbook: Winning Beyond the Funnel” on The CPG View featuring Jay Hunter, CEO of k2o (Kylie Jenner), Melissa Burdick, President & Co-Founder of Pacvue, and Don “eCommerce” Brett, Host of The CPG View and executive at Pattern. 🚀
The traditional marketing funnel is being rewritten. Consumers now discover, decide, and buy across channels—often out of order and in a single sitting. So what does the new playbook look like for the leaders driving growth?
In this new series, we break down:
🔥 Strategy: What bets are leaders making now that the funnel is no longer linear, and what are they leaving behind?
🔥 Org Design: How do you build connected teams when media, retail, social, and commerce no longer operate in separate lanes?
🔥 Culture: How do brands stay relevant when culture and commerce increasingly move together—and faster than traditional organizations can react?
🔥 Capabilities: What technology, AI, data, and measurement infrastructure will organizations need to compete heading into 2027?
If you’re a CMO, commerce executive, brand leader, or marketer thinking about what growth looks like beyond the traditional funnel, The New CMO Playbook is for you. 🎧
Catch us on Apple, Spotify, Google, and more! 📲🔗
https://lnkd.in/er953gPa
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