๐Ÿค– Not all AI agents are created equal. And your optimization strategy shouldn't

By Laurenlivak ยท November 5, 2026 ยท Curated by George's Blog

๐Ÿค– Not all AI agents are created equal. And your optimization strategy shouldn't treat them like they are. ๐Ÿค–

Introducing Snackable Infographics! ๐ŸŽจ In addition to my newsletter, throughout the month I'll be turning my research into infographics to make complex commerce topics easier to digest. This is the first one!

It is about the agent landscape and understanding the different types:

๐ŸŒ Horizontal agents (ChatGPT, Gemini, Claude)

๐Ÿ›’ Retailer agents (Alexa for Shopping, Sparky)

๐Ÿท๏ธ Brand agents (Gap, Nike, Ralph Lauren)

๐Ÿค– Personal agents (Muse, Dots)

Let me know what you think and if you have an idea for an infographic, I'd love to hear it!

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