๐ How do you measure AI visibility?! That is one of the most popular questions
By Laurenlivak ยท November 11, 2026 ยท Curated by George's Blog
๐ How do you measure AI visibility?! That is one of the most popular questions I get from brands today...
I would love to be able to lay out clear benchmarks and ranges, but the answer is that this space is still rapidly evolving and we are all trying to figure it out. I like to compare it to the early days of ecommerce where we were telling our leaders that people were going to buy groceries on the internet, but no one believed us quite yet.
Even though this space is rapidly evolving, we wanted to outline the definitions that exist today, point out what to pay attention to and outline some of the questions you should be asking.
This new report in partnership with the DSI & Profitero+ called "How to Measure Success in the New Age of Commerce" helps to build a framework around what matters on the agentic shelf:
โ Be Found
๐ Be Visible
๐ฏ Be Chosen
Full link in the comments below ๐
๐ฌ Because this is such an evolving space, I would love to hear some healthy debate about definitions and measurement approaches. What do you think?