💬 Whenever I talk about measuring AI visibility, I usually say, "LLMs are not c

By Laurenlivak · November 13, 2026 · Curated by George's Blog

💬 Whenever I talk about measuring AI visibility, I usually say, "LLMs are not currently sharing any performance data." All of that changed with OpenAI's new announcement...

OpenAI just announced Businesses in ChatGPT. What does that mean:

📊 Visibility and measurement are now available: Brands can now access aggregated insights into how often they're mentioned in ChatGPT, website clicks, and the topics where their websites are cited.

🛍️ Brands can take a more active role in their product information: Through Business Hub, eligible businesses can claim and verify their profiles, update information, and provide product feeds with pricing and availability. Shopify merchants can connect their store from the hub.

🤖 Business Agents introduce another consumer touchpoint: Eligible businesses can create their own agents within ChatGPT, allowing consumers to ask questions, compare products, and explore offerings using information provided by the business.

There are now 2 ways that brands can get LLM performance data outside of technology partners:

1️⃣ Businesses in ChatGPT

2️⃣ Google AI Performance Insights

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