I’m not convinced every Amazon agency needs to become more strategic. Some clien
By Simon Ellicott · November 4, 2026 · Curated by George's Blog
I’m not convinced every Amazon agency needs to become more strategic.
Some clients already have the strategy, the leadership and the commercial decision-making in place.
What they need from their agency is reliable delivery and honest advice when something isn’t working.
There’s a strong business to be built around doing that well.
The problem starts when an agency promises strategic leadership but is resourced and priced to manage tasks.
Both models can work. The important thing is knowing which one you’ve built.