If a buyer asked how your agency delivers a consistent client experience, who wo
By Simon Ellicott · November 7, 2026 · Curated by George's Blog
If a buyer asked how your agency delivers a consistent client experience, who would answer?
The founder? The account directors? The team doing the work?
If each gives a different answer, that tells a buyer something about the business they would inherit.
It doesn’t mean every account should be managed identically. It means the agency should understand which elements are consistent, where judgement sits and what depends on individual people.
That matters whether you plan to sell or intend to build a stronger independent business.