A bigger Amazon agency isn't necessarily a better business. The industry loves a
By Simon Ellicott · November 10, 2026 · Curated by George's Blog
A bigger Amazon agency isn't necessarily a better business.
The industry loves a growth story.
More clients. More people. More revenue. Another office. Another service offering.
All celebrated as evidence of success. But I've seen agencies grow considerably without becoming fundamentally better businesses.
Revenue increases, but profitability doesn't.
Headcount expands, but operational complexity grows even faster.
The founder remains involved in every significant commercial decision, and the business becomes increasingly reliant on winning the next client just to maintain momentum.
Growth is important. Of course it is.
But growth without the right commercial model, operational discipline and leadership structure can simply create a bigger collection of problems.
I think we spend too much time celebrating how quickly agencies are growing and not nearly enough questioning what they're actually building.
Because there's a significant difference between building a larger agency and building a stronger, more valuable business.