I don't panic when my LinkedIn impressions drop. They go up, they go down, Linke
By Shanebarker · October 30, 2026 · Curated by George's Blog
I don't panic when my LinkedIn impressions drop.
They go up, they go down, LinkedIn changes something, and they go back up. If they move 10, 20, or even 30% in a month, I'm not losing sleep over it.
What I watch is who's following.
A post that gets a million views from people who will never sell on Amazon is fun for a day. A post that brings in 50 brand owners who might need us someday is worth a lot more.
Impressions feel good. The right audience is what grows the business.
If you're posting for your business, decide which one you're actually measuring.