What an incredible day spent turning culture into growth with the top brands in
By Mikeblack · October 30, 2026 · Curated by George's Blog
What an incredible day spent turning culture into growth with the top brands in the world!
Yesterday, Collage Group hosted our annual Cultural Fluency Summit at SiriusXM in partnership with Nicole Buchanan and her fabulous team.
In addition to previewing our brand new America Now research, we put brands into workshops where they got to collaborate and work through their biggest cultural resonance challenges together
With the help of our Cultural Digital Twins, we tackled a real life challenge of a banking brand trying to win share with Gen Z grads and tested new reasons to believe and concepts
SiriusXM then shared their own insights for how audio media is giving brands a path to building instant trust and authenticity built around passion points
My biggest take away:
The cost of not acting on #culturalintelligence is always worse than sitting on the sidelines
If your competitor beats you to a cultural opportunity, you’ve lost the window to differentiate and grow share
and being a copy cat will make you seem inauthentic, lose trust
If you want to quantify the cultural growth opportunities waiting for your brand, we are here to help!