Coca-Cola has solved what few brands have been able to crack: How to embed cultu
By Mikeblack · October 14, 2026 · Curated by George's Blog
Coca-Cola has solved what few brands have been able to crack: How to embed cultural intelligence at scale to drive growth
I'm excited for this webinar because it shares Coca-Cola's journey from treating culture-led marketing as a "silo" to embedding it in the entire operating system for how creative, media and experience is constructed for brand touch points and campaigns
The building block
💲 The ability to quantify how gains in cultural resonance drive financial impact, which creates the buy in, investment and prioritization across the portfolio
The accelerators
➡️ Investment in educating the Coke marketing teams on foundation frameworks for understanding how Coke's brand promise shifts by different audience context and identity, values, passion points and celebration occasions
➡️ Embedding culturally-intelligent AI tools into creative, media and strategy workflows so insights are accessible at the moment of brief creation, vs tacked on at the end
The difference maker:
Stephanie Eaddy, a strong visionary leader, orchestrating how all the enablement pieces come together, in partnership with Collage Group and Zekeera Belton
In this webinar, you will walk away with a framework to become a more culturally-fluent organization, and tangible campaign examples showing how culture comes to life for Coke to drive growth
You won't want to miss it
https://lnkd.in/g5A5unNY