Millennial Dads are the growth driver of GLP-1 usage in America. That's not who
By Mikeblack · October 21, 2026 · Curated by George's Blog
Millennial Dads are the growth driver of GLP-1 usage in America. That's not who I pictured
But it's true
According to new research Collage Group:
21% of #millennial fathers report currently taking a GLP-1, compared with 9% of millennial mothers and 7% of millennial men without children
But the bigger story is WHY so many Millennial Dads are taking GLP-1
Hint > it has to do with changing expectations of fatherhood and a little bit of good ol' fashion peer pressure
In my latest video, I break it down and discuss the opportunity for brands to play a more meaningful role in Millennial Dads' optimization journey 👇
Kudos to Katya S. and team for bringing a unique #culturalintelligence lens to the GLP-1 trend I have not seen discussed before
#glp1 #ozempic #health #consumerinsights #whyamIsooutofbreath