Heading to ANA Masters this week? Don’t … miss … this 👇 Coca-Cola will share it
By Mikeblack · October 19, 2026 · Curated by George's Blog
Heading to ANA Masters this week? Don’t … miss … this 👇
Coca-Cola will share its journey of becoming a culturally fluent organization, contributing to outsized growth in the market
What is cultural fluency?
It’s a brand or company’s ability to resonate deeply, culturally with many different growth audiences at the same time
It recognizes that each audience brings its own lived experiences, shared values and contextual meaning into how it experiences your brand
So you have to meet them on their own terms vs imposing your own forced brand narratives or assumptions
Whether we are talking Hispanic Gen Z or soccer fans, culturally fluent brands are master “code switchers” and they embed cultural intelligence into every creative, media or product decision so every touchpoint feels personally relevant and authentic
Get ready for an insightful session with David Wellisch and Stephanie Eaddy, two leaders who’ve taught me much about why cultural resonance is the path to building stronger consumer trust and brand consideration
Tuesday, October 20 | 1:45–2:15 PM ET | Panzacola F1
Collage Group
Association of National Advertisers