π ROAS MAKES AN A$$ OUT OF YOU AND ME... Every retail media campaign is a succe
By Chrisaperry Β· October 21, 2026 Β· Curated by George's Blog
π ROAS MAKES AN A$$ OUT OF YOU AND ME... Every retail media campaign is a success storyβ¦ until someone brings up incrementality. Suddenly, that 15X ROAS comes with more asterisks than a pharmaceutical commercial. π
REAL COMMERCE HEROES #11 is here: ποΈMr. Incrementality Interrogator
ππ YES, WE MADE A SONG ABOUT THIS. HIT PLAY + UNMUTE! πΆ
Dedicated to the retail media measurement warriors out there like. Andrew Lipsman, Kiri Masters, Colin Lewis, Todd Hassenfelt and so many more who've never met a retail media performance metric they couldn't challenge, question or put under a microscope. We hope we've made you proud! π
π Subscribe to Commerce Comedy Club for more Heroes and other commerce edutainment for those who know too muchβ¦
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