Cultural fluency, the enterprise growth strategy that is predictive of purchase
By David Wellisch · October 17, 2026 · Curated by George's Blog
Cultural fluency, the enterprise growth strategy that is predictive of purchase intent and brand favorability, can't be the responsibility of just one team. To be effective, it needs to become part of how an entire organization operates.
That's why I'm looking forward to an important conversation at next week's #ANAMastersOfMarketing Conference.
Collage Group is joining forces with The Coca-Cola Company to explore what it takes to move cultural fluency beyond a specialized function and embed it into everyday business decisions.
Our session, From Framework to Fluency, will feature new Collage research on the connection between cultural fluency, consumer response, and brand performance, alongside insights from Stephanie Eaddy on how Coca-Cola is putting this into practice.
If you're joining us in Orlando, I encourage you to make time for this conversation.
Tuesday, October 20 | 1:45–2:15 PM ET | Panzacola F1