Brands can have the most sophisticated AI media engine in the world, but if the
By David Wellisch · October 14, 2026 · Curated by George's Blog
Brands can have the most sophisticated AI media engine in the world, but if the underlying message lacks true #culturalresonance, they are just accelerating their reach to the wrong or indifferent audiences. To build a defensible moat today, brands need proprietary cultural data loops. They need to understand the nuances, the friction, and the unspoken truths that shape how non-homogeneous audiences actually make decisions. This is basic marketing and represents a huge enabler to drive scalable business growth.
Next week, I am attending the ANA Masters of Marketing Conference in Orlando, and I’m eager to connect with fellow founders, investors, and brand stewards who want to build a genuine, culturally resonant growth engine. Our team will be at Booth #33.
Collage Group will be on stage on Thursday to share our POV on quantifying the impact of cultural resonance on growth, as well as our strategic playbook we’re using to ensure brands achieve hypergrowth. Appreciate the partnership with ANA Cultural Leadership Alliance and our work with Carlos Santiago.
If you’re going to be at the Rosen Shingle Creek and want to talk about how to convert cultural resonance into defensible category leadership, let’s grab a coffee. DM me or drop a comment below so we can find a time.