AI is quickly becoming the default layer across brand insights, strategy, and de
By David Wellisch · October 1, 2026 · Curated by George's Blog
AI is quickly becoming the default layer across brand insights, strategy, and decision-making. But what happens when efficiency comes at the expense of cultural nuance?
This week, Pavi Gupta and I are bringing together insights and marketing leaders from Mastercard, Samsung Ads, CP Skin Health Group (Colgate-Palmolive), Chobani, Beam Suntory, Walmart, People Inc. and more in New York City for the next Cultural Fluency Makers: Private Table.
Our discussion will center on The Algorithm of Culture: AI, Human Intuition, and the Future of Relevance.
We’ll dig into some of the questions I believe will increasingly define our industry: How do we prevent AI from flattening culture into generalized patterns? Where does human judgment become even more important as automation scales? And can AI truly anticipate the next cultural shift, or is it inherently looking backward?
Looking forward to hearing the perspectives around the table.