Great to see the Association of National Advertisers (ANA) doubling down their c
By david-wellisch-a35313 · September 17, 2026 · Curated by George's Blog
Great to see the Association of National Advertisers (ANA) doubling down their commitment of putting #CulturalMarketing at the center of the #growth agenda for brands and marketers. Yesterday, at a SeeALL Marketing Alliance meeting, at the The Coca-Cola Company's headquarters, Bob Liodice and Carlos Santiago shared a new approach to the Association of National Advertisers's commitment, perspective, and push for brands to use #culturalmarketing to achieve breakthrough growth. Laura Knebusch from Georgia-Pacific LLC and Stacy Jackson from The Coca-Cola Company shared the role that cultural marketing has played in the context of their overall growth strategy. I am excited to share that Collage Group is working very closely with the Association of National Advertisers to enable their leading brand and corporate members to use #culturalintelligence to ensure they resonate with today's American consumers and drive growth. And finally, kudos to Zekeera Belton and Stephanie Eaddy from The Coca-Cola Company for leading a great presentation about how our partnership has enabled Coke's use of #Culturalintelligence to enable the organization to drive growth across the enterprise.