Gen Z has is hard wired to smell B.S. They're quick to recognize when brand part
By Mikeblack · October 10, 2026 · Curated by George's Blog
Gen Z has is hard wired to smell B.S.
They're quick to recognize when brand participation in a trend or meme jump on feels forced
Or when content and influencer marketing seems "too scripted, too polished"
The brands that break through understand what's driving culture beneath the trend and know when it makes sense to join the conversation
The virality of the ‘Staples Queen’ organic content epitomizes the authenticity and human-led approach Gen Z seeks
Collage Group’s latest research from Jack Mackinnon, M.Ed. defines how trust shapes #brand engagement with #GenZ and provides 4 principles marketers can use to build stronger cultural connections
Learn how to balance trust with trends to connect with Gen Z: https://lnkd.in/gt7chGtZ