We run pod systems internally. Account managers own their accounts, but every so
By Elizabeth Greene · October 9, 2026 · Curated by George's Blog
We run pod systems internally.
Account managers own their accounts, but every so often someone from leadership plus a second account manager sits down and just looks at an account that isn't theirs.
Two people opening the targeting tab.
An account manager will say "yeah, I'm doing my optimizations, it's going good," and then someone else sits down with the account and finds spend sitting in places you wouldn't defend if I pointed at it.
Enabled targets with clicks and no orders, across the lifetime of the account.
We have systems and we have bidding algorithms, and we still spot check.
Branded bleed, or auto campaign bleed, or a broad target quietly buying junk, is quiet.
It looks like activity, because the account is busy and something is spending, so something must be working.
The only reason it gets caught in a couple of days instead of a couple of months is that somebody is scheduled to look.
When's the last time someone other than the person managing your account actually opened it?