Amazon unBoxed Creativity Keynote 📹 Yesterday Laura Pattison reported on the fo
By Destaney Wishon · October 1, 2026 · Curated by George's Blog
Amazon unBoxed Creativity Keynote 📹
Yesterday Laura Pattison reported on the following big announcements ⬇️
The big 4️⃣:
1️⃣ Full-funnel campaigns (open beta): Amazon now builds the full-funnel plan for you: audiences, placements, budget split and even creative. One beta tester saw 41% of sales come from new-to-brand customers. Promising early result.
2️⃣ DVA+ (Display, Video, Audio): One simple campaign for upper-funnel media. Pick your products, goals and budget, review the creative and launch. For brands that have never tried DSP, the barrier to entry just got a lot lower.
3️⃣ Long-term sales: A view of the sales a campaign drives over time, from new and repeat customers, not just the first purchase. A chart tracks actual sales against the forecast, so you can see whether the prediction actually holds up. This could finally help brands better understand the payoff of higher customer acquisition costs.
4️⃣ Amazon Ads Agent (beta): Ask questions like "what were my top campaigns last week?" and get answers, optimization ideas and even DVA+ launches, all through a conversation. It also connects through MCP.
Also announced:
➡️ Branded conversations: Shopper Q&A becomes an actual back-and-forth, built from your product pages and A+ content. If your content is thin, the conversation will be too.
➡️ Sponsored Services: Buy a faucet or light fixture, and Amazon helps you book someone to install it, with Yelp as the anchor partner. Easily the most unexpected announcement of the day.
➡️ Sponsored Review Requests: Setup sponsored campaigns in minutes that allow you to request reviews from customers
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What are we expecting today???
Follow along in the comments for updates ⏰