🚚 FULFILLMENT HAS OFFICIALLY GONE TOO FAR. Introducing FUL-FAIL-MENT™, a new Co

By Chrisaperry · September 30, 2026 · Curated by George's Blog

🚚 FULFILLMENT HAS OFFICIALLY GONE TOO FAR. Introducing FUL-FAIL-MENT™, a new Commerce Comedy Club mini-series exploring the wonderfully inventive, increasingly complex and occasionally absurd ways we keep trying to get stuff from Point A to Point B.

We’re breaking fulfillment down through The 7 Ps of Omnichannel Fulfillment™ and starting with PLAYERS: Who’s involved?

Apparently, everyone. Dogs. Moms. Neighbors. Commuters. Steve from Facebook Marketplace.

And that’s just the beginning.

👇 Check out the first edition of FUL-FAIL-MENT™ below.

And stay tuned. More Real Commerce Heroes are coming this week, along with plenty more commerce nonsense.

😂 Subscribe to Commerce Comedy Club by firstmovr so you don’t miss the next inside joke for those who know too much...

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